How Much Money Does YouTube Pay Per 1,000 Views?
Ballparks, not myths: what YouTube actually pays per 1,000 views, why the number varies so wildly, and how to sanity-check any figure you're quoted.
Documentary-style channel exploring technology, business, and the stories behind innovation.
Transparency: Public channel statistics are retrieved using the YouTube Data API. Revenue estimates are independently calculated and are not provided or verified by YouTube or Google.
Estimated earnings
Based on ~2.3M monthly views and an estimated RPM of $10.40 per 1,000 views.
Estimated monthly earnings
$24K
$14.4K — $36.1K
Estimated yearly earnings
$288.6K
$173.1K — $432.8K
Sponsorship value (per video)
$30.5K
$18.3K — $48.9K
Estimated RPM
$10.40/ 1,000 views
Estimated CPM
$18.72/ 1,000 views
Estimated Shorts revenue
$240.5/ month
Independent estimates only. Actual earnings depend on many factors we cannot observe — ad category mix, fill rate, watch time, YouTube revenue share, sponsorship deals, taxes, and more.
Channel stats
Averaged across the 12 most recent uploads.
Average of (likes + comments) ÷ views on recent uploads.
Typical streams for a creator of this size. This tool only estimates ad revenue and sponsorship value.
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@mkbhd
Marques Brownlee — one of the most respected tech reviewers on YouTube covering smartphones, laptops, and emerging tech.
Ballparks, not myths: what YouTube actually pays per 1,000 views, why the number varies so wildly, and how to sanity-check any figure you're quoted.
How the Shorts Creator Pool actually works, what to realistically expect per 1,000 Shorts views, and how to think about Shorts as part of a real revenue strategy.
The honest answer isn't a single number — it's a 30× range depending on niche, geography, and content mix. Here's how to figure out where a specific 100K channel actually lands.