Calculator · Sponsorship
YouTube Sponsorship Calculator
Estimate a fair sponsorship rate for a YouTube brand deal based on your subscribers, average views, engagement rate, niche, deliverable type, usage rights, and exclusivity terms. All results are negotiable — real sponsorship rates depend on the specific brand, campaign, and creator.
Conservative rate
$660.00
Expected rate (per video)
$1,100.00
Optimistic rate
$1,760.00
Package (conservative)$660.00
Package (expected)$1,100.00
Package (optimistic)$1,760.00
Estimates only. Sponsorship values are always negotiable and depend on the specific brand, campaign, and creator relationship.
FAQ
- Are these rates official?
- No. Sponsorship rates are private and negotiated between the creator and the brand. This tool produces an indicative estimate.
- What is a dedicated video worth?
- A dedicated video (built entirely around the sponsor) typically commands 2–3x the rate of a short integration in an otherwise-unrelated video.
- What are extended and perpetual usage rights?
- Standard usage keeps rights within your channel. Extended lets the brand reuse the content in ads for a period of time. Perpetual means the brand can reuse it forever. Each step increases the price.